As procurement forges its way through a talent crunch, companies get serious about retention and candidates’ expectations increase, evaluating candidates that are actually available to you requires a new approach.
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The thought of personal branding may bring on instant nausea to some. To be sure, executed poorly, it can be viewed merely as an excuse for shameless self-promotion, conjuring images of a generation on Instagram claiming to be building an empire. So let's rebrand branding.
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"After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over." —Alfred Edward Perlman.
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